They have also invested heavily into one of the greatest scientific endeavours yet to be undertaken: the unravelling of the human genetic code. But their rewards have been few and far between.
The biggest reason for this is linked to our evolution with our natural environment and the fact that these connected and interacting pathways respond best to natural inputs, such as healthy, diverse diets, fresh air and clean water, and plenty of physical activity.
Sounds pretty natural, doesn’t it? .. and a far cry from the 💊 ‘pill for an ill’ approach that has characterised modern medicine.